Khamsa we Khmesa

A friend of mine told me about an advertisement that was looking for "active Arab people" - or something like this!
So I phoned them and said, "I am an active Arab person!"
Then I was - and still intrigued.
There is an origination called Mediamatic
It is interested in creating an Arab version of a big Dutch chain called "Hema"
And I went to see what is up.
I liked what I saw: young group of Lebanese and Arab boys and girls who are working in "Arabic Calligraphy", doing designs on Arabic alpha-batiks and a lot of other interesting things by other interesting people including henna and Arabic dance for men...
Is this a movement to bring the Dutch and Arabs together in dialogue even it has a commercial interest? why not!